Here’s a selection of my work in digital design..
For Zoom’s flagship Experience Center in London, I led the digital experience and storytelling for a state-of-the-art environment designed to bring the brand’s technology to life. Across the visitor journey, I helped turn Zoom’s platform, AI and collaboration capabilities into clear, engaging and immersive stories that made the experience feel both intuitive and memorable.
Digital transformation of citizenM hotels, consisting of: 1) New branding and imagery that captures the lively, colourful vibe of the hotel interiors. 2) Digital concept and design for the complete hotel journey; from telling the brand story, to booking stays, checking in, opening doors, controlling smart rooms, ordering food, and going on curated city tours. The project covered the website, mobile app, in-room tablet app and check in kiosk.
Winner International CX Award, Reddot Design Award, 2 Dutch Creativity Awards, 6 w3 Awards, Skift IDEA Award and 2 Dutch Interactive Awards.
For Google Public Sector’s Experience Center in Reston, I led the digital content and storytelling woven throughout the architecture, helping turn the space into a hands-on environment for exploring the future of government technology. The experience brings Google’s cloud, AI and collaboration capabilities to life through a mix of physical and digital touchpoints designed to spark conversation, experimentation and new possibilities for public-sector leaders.
Web- and app design for Holland’s Netflix competitor. Complete focus on cincematic imagery celebrates Videoland’s huge content offering. Nonchalant gesture-based browsing suits a lean-back experience. The platform is gaining ground fast and is doing well in the market. Done together with my Triple buddies Jochem Lubbers and Eef Fürst.
Proposition, concept & user interface design for Ajax’s mobile fan app. My team and I proposed a first launchable version including ticketing, content highlights, polls and loyalty. Through a series of strategic workshops we then helped Ajax formulate a vision and roadmap for the years to come. This included new revenue models and new ways for fans to experience the club at a distance.
Complete rebranding of digital agency Triple. A vibrant and dynamic visual universe that does justice to the innovative spirit and creative playfulness that defines the company. Separate “micro-sites” for each of the services that clients come to Triple for (eg accelerating innovation) help speak more directly to the market. They also offer a scaffold to structure the organisation.
A digital partnership in which my Triple buddies and I crafted Vodafone’s mobile strategy and design. A bold and playful visual language helped Vodafone stand out in a then grey landscape of competitors. A service-minded design philosophy acted as a catalyst for more customer centric thinking within the organisation.
Adding chatbot functionality in 2015, before the big chatbot hype, helped make self-service easier for users. Conversion on in-app plan upgrades increased threefold and strain on callcenters was reduced.